So you have a chatbot, and you’ve been sending out messages to your audience.
How’s it going? Have you taken the time to look at your data and see what’s working wonders for your business versus what’s crashing and burning?
When you’re deploying any type of marketing campaign or effort, the one thing you don’t want to skip is the optimization phase.
Actually, I take that back… you don’t want to skip the analysis phase either. Both are equally important.
If you don’t have a chatbot, then it’s time to get one for your business. My favorite tool to use is ManyChat (very user friendly and easy to put sequences and flows together).
I want to focus on a few really key things you need to focus on optimizing in your chatbot to provide a better experience for the end user and a better experience for you as a business owner.